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Bluewater Glows - Pure Magic
Bluewater launched both their Christmas marketing campaign and their brand new events venue in early November. The events venue to be known as Glow, Bluewater kicks off with 'Christmas in New York'. The iconic skyline of the Rockerfeller Centre, Empire State Building and Statue of Liberty will welcome visitors to a glittering New York themed Celebration of Christmas for children and adults alike. Christmas in New York is open from the 8th December 2011 until the 8th January 2012 and will feature a host of activities that promise a winters day out like no other.
Blue Tiger have planned and bought a full media programme of activity led by a major TV campaign. Working alongside this is Bluewater's pre Christmas push for the shopping and leisure destination. Pure Christmas is the start of Bluewaters new 'Pure' theme and prime positioned 48 sheets and 6 sheets will combine with TV, radio, buses, press and online to keep Bluewater one step ahead of their competitors.
