Zelley - Tower Bridge Event

Background

Blue Tiger have worked with Zelley for 8 years. In this time Zelley have continued to over perform in the local jewellery marketplace for a one store company.

The Brief

Zelley called Blue Tiger in for a briefing meeting regarding their 100 years celebrations. They wanted to make a big impact with both their customers and their big name suppliers that include Chopard, Breitling and Tag Heuer.

The Solution

Blue Tiger planned a number of events throughout the year culminating in a magnificent celebration at Tower Bridge. 150 guests including Zelleys top spending customers were chauffeur driven to the venue. The Tower Bridge walkways were dressed by the Blue Tiger promotions team and Siren Strings, the all-girl electric string quartet entertained everyone. Over £1 million of jewellery was on display, the centrepiece being a Chopard necklace costing just under a quarter of a million pounds.

The Result

Zelleys made the impact they desired and continued to stay ahead of their competitors with a stunning evening and most importantly they made their biggest single sale of their 100 year history.