LEAD GENERATION CASE STUDY – PROPERTY
- Drive awareness of London based rental flats, highlighting their USPs
- Generate leads (viewings booked)
- London is a very competitive marketplace for rental properties
- The client’s offering is rental model unique so this needed to be reflected in the key messaging
- Raising awareness of the properties available using a multi-layered approach of OOH, programmatic audio and display. Synchronising channels by using hyper local targeting to reach those who have seen an OOH ad with a digital message, reaching the user at multiple touchpoints.
- Segmenting the audience and using creative variations to ensure ads resonate with the relevant audience.
- Re-targeting users who have shown interest with measurable, digital channels, driving conversions.