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LEAD GENERATION CASE STUDY – PROPERTY

case studies

LEAD GENERATION CASE STUDY – PROPERTY

 

THE BRIEF

  • Drive awareness of London based rental flats, highlighting their USPs
  • Generate leads (viewings booked)

KEY CHALLENGES

  • London is a very competitive marketplace for rental properties
  • The client’s offering is rental model unique so this needed to be reflected in the key messaging

STRATEGY

  • Raising awareness of the properties available using a multi-layered approach of OOH, programmatic audio and display. Synchronising channels by using hyper local targeting to reach those who have seen an OOH ad with a digital message, reaching the user at multiple touchpoints.
  • Segmenting the audience and using creative variations to ensure ads resonate with the relevant audience.
  • Re-targeting users who have shown interest with measurable, digital channels, driving conversions.

RESULTS

Development at

 

80%

capacity upon

campaign

completion

42%

Of leads generated were directly attributed to the digital re-targeting

129%

increase in leads vs the previous period