INTELLIGENCE.
DATA.
CONSULT.

NATIONAL HOLIDAY PARK

case studies

ROI CASE STUDY – NATIONAL HOLIDAY PARK

THE BRIEF

A national holiday park were looking to build awareness and drive bookings of 2021 holidays.

 

KEY CHALLENGES

The campaign ran during a period where the country was in a national lockdown and there was uncertainty around when holidays would be allowed again.

Consideration needed to be given to an evolving media landscape and consumption habits due to changes in behaviour during lockdown.

The ‘staycation market’ had become very competitive during 2020

STRATEGY

Capitalising on an increase in consumption, use Linear and Addressable TV to generate mass market awareness to key audience profiles.

Synchronise digital channels with the TV activity, re-targeting users and driving them through the funnel.

RESULTS

£3.6m

revenue generated during the campaign period

82%

increase in revenue during the campaign period