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ROI Case Study – Visitor Attraction

case studies

ROI CASE STUDY – VISITOR ATTRACTION

THE BRIEF
Drive footfall and ticket sales for a popular London visitor attraction across 2020, pre & post lockdown.

KEY CHALLENGES
Navigating and ensuring a share of voice in a hugely competitive tourist market pre-Covid.
Maintaining a brand presence throughout lockdown.
Driving ROI in a post-lockdown environment during a period of continued uncertainty with a decline in tourism.

STRATEGY
Taking a purely digital, measurable approach to achieve an awareness and conversion driving campaign
Synchronising upper and lower funnel channels to reach and qualify users at multiple touchpoints
CSR campaign during lockdown to maintain a brand presence and sustain the momentum generated by the pre-lockdown advertising.

RESULTS

PAID MEDIA DROVE

62%

OF ALL TICKET SALES DURING 2020

5:1

RETURN ON INVESTMENT