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LEAD GENERATION CASE STUDY – LEASING

case studies

LEAD GENERATION CASE STUDY – LEASING

THE BRIEF

Drive awareness of leasing opportunities to B2B retail and F&B markets.

Generate leads for commercial spaces.

KEY CHALLENGES

Identifying and reaching a niche audience who are in-market to rent commercial space.

Ensuring leads generated were of a high quality and fit with the aesthetics of the commercial area.

STRATEGY

Initially raising awareness to a B2B audience using upper funnel channels such as digital programmatic and direct buys, tailored to the relevant audience.

Introducing additional digital channels once enough data was gathered to re-target those who had showed an interest in the initial awareness phase, driving leads.

RESULTS

PAID MEDIA GENERATED

66%

OF ALL LEADS DURING THE CAMPAIGN PERION

CPA DOWN
85%

FROM START TO END

OF CAMPAIGN