LEAD GENERATION CASE STUDY – LEASING
Drive awareness of leasing opportunities to B2B retail and F&B markets.
Generate leads for commercial spaces.
Identifying and reaching a niche audience who are in-market to rent commercial space.
Ensuring leads generated were of a high quality and fit with the aesthetics of the commercial area.
Initially raising awareness to a B2B audience using upper funnel channels such as digital programmatic and direct buys, tailored to the relevant audience.
Introducing additional digital channels once enough data was gathered to re-target those who had showed an interest in the initial awareness phase, driving leads.