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BT Caravan Insights May 2022

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“THE CHALLENGE: RETAINING THE ‘COVID CAMPERS’”

22% of all adults in the UK have been camping or caravanning since the start of COVID-19.

These ‘COVID campers’ reveals that 29% are ‘Returnees’ who came back to camping or caravanning after an absence of five years or more, while 38% are ‘First-timers’ – newcomers who took their first ever camping or caravanning holiday during the pandemic.

Since the pandemic 4.5m new first-timers have entered the market – a GREAT opportunity to reach a new audience……

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