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Footfall Case Study – Retail

case studies

FOOTFALL CASE STUDY – RETAIL

THE BRIEF
Following a large investment, a popular shopping centre were looking to generate awareness and footfall to their new shops and restaurants.

KEY CHALLENGES
In order to track the campaign and measure footfall uplift, the campaign was reliant on shoppers actively opting in to have their location tracked

STRATEGY

Generate awareness in and around the catchment area with a multi-layered media campaign. 

Utilising OOH, radio and press to reach the target audience at different touchpoints via a range of formats to ensure cut through.

Overlaying digital channels to generate frequency across a range of devices, up-weighting in key areas of opportunity to encourage visitation.

RESULTS

UPLIFT IN FOOTALL

5%

1.5 X HIGHER THAN EXPECTED

£1.3m

ADDITIONAL VALUE

FROM INCREASED FOOTFALL